Hy-Vee knew they had to become a technology leader in their space to disrupt their market – and break into new ones. When we began our strategic partnership, Hy-Vee had already earned a high degree of regional brand loyalty from delivering an excellent in-store experience but they were concerned about reaching customer expectations for online shopping and delivery. In the digital space they had a number of separate websites and apps that were not built with a holistic customer experience in mind. Together, we committed to building an omnichannel experience.